How to use instagram ads to increase your app's downloads

Increase the downloads of your App or games using smart social media ads

By Anatoli Eidelman

The most effective method for your app to show up in a user’s Instagram feed, is to make an Instagram advertisement. Obtaining your advertisement on Instagram is basic as well as a worthy financial investment of your time. Bear in mind: 60% of individuals (that’s 600+ million people) look for and also discover brand-new products on Instagram. Here’s an intro to Instagram advertising as well as exactly how to get your application installed more often.

“Even if your Instagram ad is the most stunning and captivating ad of the year, if it’s being shown to the wrong audience you will not boost downloads. Targeting the proper target market will certainly ensure your advertisement is entering front of possible application individuals”

Variaty is the key for taste.

There are 5 sort of Instagram ads:

1.- Image advertisements look precisely like a regular picture blog post as well as have the same attributes as a normal message (captions, commenting, sharing etc.).

2.- Video clip ads allow you show your application in action, which will rapidly capture the attention of the Insta user.

3.- Carousel advertisements work the exact same for users as they do for advertisers: they allow you publish a number of images of your application for customers to swipe via.

4.- Instagram Stories Ads are vertical videos that appear like a regular Instagram Tale. With Stories Ads you can reorganize existing images and videos, or make use of Instagram’s innovative devices to develop an unique tale about your application. Learn more regarding this right here.

5.- Last, there are Collection Advertisements, which integrate the attributes of Carousel and also Video permitting you to upload a ‘collection’ of videos as well as photos concerning your application.


Another terrific attribute: Instagram has both mobile application set up ads and mobile application involvement advertisements, to retarget and motivate users to come back to your app, if they currently have it.

Call Your Costumers to Action!

Instagram ads have different manner in which you can convince your audiences to act! “GET” is an usual campaign for app advertisements, which is mostly used to increase downloads of organisation and individual apps. Clicking a “call to action’ button will certainly take the individual to the Application Store where they can download their chosen application directly. Other versions of the ‘Call to action’ button include ‘Install Now’ or ‘Discover more’ buttons. There depend on 10 various other ‘Call to action’ that allows a service or specific brand to select the action that ideal fits their brand name and company’s account.

Be Creative (and also Be mindful of quality).

Instagram has a solid online reputation as a creative system. So bear in mind to keep the top quality of your images high as well as the material of your advertisements fresh as well as interesting. For instance, you don’t need to always upload pictures of the application itself, you can utilize material pertaining to your brand name.

Your advertisement should stick out As Well As fit in normally with somebody’s feed: you do not desire individuals to be troubled or intend to conceal it. A very easy method to do this is to avoid making use of cliché stock images and/or video clips. Catching as well as editing your very own images is very easy, as well as fun!

Image modifying apps make improving and also altering your pictures straightforward and trouble-free. Using a photo-editing app will certainly allow you to change your images from standard into spectacular, interesting and also click-worthy ads, while additionally complying with Instagram’s photo requirements. Instagram uses a square 1:1 or a rectangular 1:9 format as well as the platform suggests a file size of 1080 x 1080px. Stick to this guideline. Your ad will mix effortlessly into your audience’s feed, making it more likely that they will certainly take a look at your ad as it scrolls between their best friend’s birthday cake as well as their dad’s new convertible. Additionally, don’t forget about branding when editing your photos. Colors, logo designs, themes are all important when developing a natural and also appropriate ad that will enhance application downloads and also inevitably, aid expand your brand.

Locate Your Individuals.

Even if your Instagram ad is the most stunning and captivating ad of the year, if it’s being shown to the wrong audience you will not boost downloads. Targeting the proper target market will certainly ensure your advertisement is entering front of possible application individuals. Luckily, Facebook has Instagram, which implies that you have access to Facebook’s in-depth advertising and marketing and also targeting choices. These include demographics (age, sex, location), passions (info concerning what web pages and apps individuals are already attached to) as well as actions (purchase habits, gadget use).


Look into Facebook’s advertisement targeting web page for even more details. As soon as you have actually found your target market, try to determine when they are more than likely to be on the internet. Ideally, you want your Instagram advertisements to run when your users prepare to involve with your application. Instagram provides you two choices for shipment scheduling: Standard (shows your advertisements throughout the day) or Increased (perfect for time-sensitive advertisements). You can absolutely play around with both choices.

To Sum Up: Boost Your App Sets Up With Instagram Ads.

Using Instagram Advertisements to boost mobile app installs is a fantastic means for countless Instagram customers to discover your app. The subjects mentioned above are simply the suggestion of the Instagram-ad iceberg; for even more detailed guidance don’t hesitate to contact us directly so we can both boost the downloads of your app , together!

It has a clear worth recommendation, permitting the viewers to develop the advantage of doing what you encourage.

It uses consistent and also obvious language, avoid using any kind of uncertainty or inside jokes (Use jokes on your description).

it makes the advantage( s) apparent, enticing individuals to act promptly.

it highlights time level of sensitivity (where the situation applies) – tell the reader just how your application (or concept, product, company, solution in various other instances) will certainly solve a problem they have now.

It makes viewers thrilled about what you’re telling them and plays on their feelings.

Composing a great CTA takes some technique as well as persistence, why? because you need to keep an eye out on the language you use. Attempt to create as several variations as you can; like with any type of brainstorm session, don’t censure your bad ideas – sometimes, 2 negative ideas can lead to a great one that gets you the most effective CTA formula you could ever think off.

Crafting your CTA will certainly be tough, but if you’re not able to quickly summarize what the product has to do with and what value it supplies, after that you may require to rethink your approach for your app, or maybe even  your app, just like Albert Einstein used to say “If you can’t explain it simply, you don’t understand it well enough”

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