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App Store Optimization (ASO) for IOS
What’s the role of ASO and why it's so important for this business?
The acronymous ASO stands for “App Store Optimization”; it’s based on keywords research. The main goal of ASO is to place your app in a higher position on the chart. As for Google, iTunes Store has its search engine and uses its own algorithm; if your ASO is effective, you will increase the chances to get more clicks, and more possible downloads.
ASO for iOS consists in:
The title is usually 8 - 10 words long for best optimization, Apple accepts more words, but they reject too long titles on the review process, because of the keywords spam policy. Having good keywords in your app title can improve your app’s visibility and ranking for that keyword by an average of 10.3% , that´s why we assure to use in our ASO work, the best and most relevant keywords in your app title. Several years of experience working in ASO gave us the knowledge to obtain the best results.
Apple allows 100 charts string keywords for every app, we make for you always 100 charts separated with a comma.
The description in iOS Store is not relevant for ranking; for this we don’t need to do any particular research.