With the presence of over 1.5 million applications in Apple App Store, Apple runs a tight ship when it comes to approve mobile apps in its app store. There are a series of factors that are taken into consideration before accepting or rejecting an iOS mobile application.
You can review if you want all the possible reasons of rejection & best practices in this link
I'll also going to share some golden tips about what to do with the common rejections. These tips come from my experience with around 2,000 apps uploaded during the last three years.
A good trick to know what you need to do, is to find your reason and the solution by clicking Command + F on Mac or Ctrl + F in PC to find a relevant video/guide or simply by searching your your issue in the web.
2.3 Accurate Metadata
Customers should know what they’re getting when they download or buy your app, so make sure your app description, screenshots, and previews accurately reflect the app’s core experience and remember to keep them up-to-date with new versions.
2.3.1 , 2.3.2 ,2.3.3 , 2.3.4 , 2.3.5 , 2.3.6 , 2.3.7 , 2.3.8 , 2.3.9 , 2.3.10
Option to Solve it:
This reject is one of the easiest to solve and you can get it in many different ways (from 1-10) In the following video, I'll show you what do with that.